Recent job articles
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- PepsiCo is cutting 3,300 jobs around the world
- Jones Soda is laying off 40 percent of their workers
- UBS Bank is cutting over 2,000 jobs
- Kraft Foods is cutting 400 jobs in North America
- eBay is cutting jobs during hard economic times
- Obama calls for small-business rescue plan
- Thousands of jobs are being lost in the United Kingdom
Jones Soda is laying off 40 percent of their workers
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Even in good times, Jones' attempt to enter the canned-soda market would have been ill-advised. Coming as it did just as the consumer economy was teetering and just before the financial markets began to swoon, it can now only be called a major misstep. Jones this week has laid off about 40 percent of its workers, of which there were only about 110.According to CNNMoney.com, the '21-year-old cult soda company's struggles are a microcosm of the challenges facing small companies in a weakening U.S. economy. With consumer spending down and credit tight, any misstep becomes a potentially fatal mistake.'But most other small companies didn't make Jones' mistakes. The brand's identity was tied to its weird, colorful glass-bottled soda products with names like 'fufu berry' and 'bug juice.' People ' mainly kids and young adults ' sick of drinking Coke and Pepsi products out of cans or plastic bottles, but who nevertheless wanted a sugary, carbonated soda, gladly paid a premium for Jones' products.
'But in 2007, CNN notes, 'the company posted an $11.6 million loss, created largely by founder Peter van Stolk's attempted expansion into the canned-soda market.' More.
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